BUSINESS DEVELOPMENT, COMMUNICATION STRATEGY, SUSTAINABILITY
The RepTrack Company
The RepTrack Company is an expert in measurement of reputation through data analysis. Its platform is the world’s leading cloud-based corporate reputation intelligence platform, helping organizations to know how their stakeholders evaluate their reputation, their brand and their ESG commitments. Defining a Reputation score, RepTrack enables organization to implement effective communication strategy from data-driven insights.
The RepTrack Company is an expert in measurement of reputation through data analysis. Its platform is the world’s leading cloud-based corporate reputation intelligence platform, helping organizations to know how their stakeholders evaluate their reputation, their brand and their ESG commitments. Defining a Reputation score, RepTrack enables organization to implement effective communication strategy from data-driven insights.
Our mission
In Belgium, Akkanto is the exclusive representative of the Reputation Institute, that has developed the RepTrack methodology. As a communication consultancy, akkanto had a willingness to raise company’s awareness on their reputation and also an objective to strengthen its position of leading agency in stakeholder relations. Thus, we met the request to develop its business throughout the acceleration of RepTrack sales, one of the key products of its reputational expertise.
Our method for this mission
- Development of strategic and sustainability communication and reputation management
- Promotion of corporate reputation tracking in favor of Reptrack sales
Our success
The strategy pursued in favor of the RepTrack has doubled its sales, boosting akkanto’s visibility. The communication consultancy thus benefited from an increase in its customer portfolio. The increased awareness about ESG reputation also led to the creation of the CSR position and a sustainability department, under our impetus.