COMMUNICATION STRATEGY, EXPERTISE BOOSTER, PARTNERSHIPS
Flagey
Flagey is a Brussels-based cultural institution dedicated to music and images. Located in the former building of the Institut National de Radiodiffusion, renowned for its art deco architecture, the institution offers concerts of jazz, world, classical and contemporary music. It also provides a spacious venue for filming events and video projects.
With exceptional acoustics, diverse programming, and renowned festivals like Flagey Piano Days and Brussels Jazz Festival, Flagey is a prominent player in the cultural sector, both in Belgium and internationally.
Flagey is a Brussels-based cultural institution dedicated to music and images. Located in the former building of the Institut National de Radiodiffusion, renowned for its art deco architecture, the institution offers concerts of jazz, world, classical and contemporary music. It also provides a spacious venue for filming events and video projects.
With exceptional acoustics, diverse programming, and renowned festivals like Flagey Piano Days and Brussels Jazz Festival, Flagey is a prominent player in the cultural sector, both in Belgium and internationally.
Our mission
Kersel was approached by Flagey during a prolonged absence of the Head of Marketing, as they needed assistance to reinforce and coordinate their communications team. With the upcoming organization of their two renowned festivals, the Brussels Jazz Festival and the Flagey Piano Days, it was crucial to have external experts to support the institution’s communications efforts and manage the internal team effectively.
Our method for this mission
- Interim team management and coordination
- Analysis and improvement of the global communication strategy in order to increase the reach and the visibility
- Marketing and promotion of the two festivals 'Brussels Jazz Festival' & 'Flagey Piano Days': communication, partnerships, coordination, etc
- Assistance in the artists management and event organisation during the festivals
Our success
The efforts of the communication team yielded remarkable results for Flagey’s flagship festivals, with significantly increased visibility leading to high participation and occupancy rates. The Flagey Piano Days achieved an outstanding occupancy rate of 90.5%, with 12 out of 16 concerts completely sold out. Similarly, the Brussels Jazz Festival boasted an impressive occupancy rate of 89%. Additionally, promotional efforts targeted partners, including embassies and VIPs attending the concerts. Overall, the implementation of an enhanced communication strategy resulted in the establishment of new partnerships and a significant boost in the institution’s visibility.