MARKETING STRATEGY, CRISIS MANAGEMENT
LN24
LN24 is a French-speaking Belgian TV channel, and Belgium’s only all-news channel. It was launched in 2019 and is active both on TV and on the web. As an independent media, LN24 covers political and economic news, both national and international, as well as sporting and cultural events.
LN24 is a French-speaking Belgian TV channel, and Belgium’s only all-news channel. It was launched in 2019 and is active both on TV and on the web. As an independent media, LN24 covers political and economic news, both national and international, as well as sporting and cultural events.
Our mission
One year after its creation (2018), the channel had several challenges, as governance issues and acceleration of its development. Our objectives for this project were to provide new leadership, adapt the activities to better meet the new media consumption habits of its audience, and maximize the channel’s results. In 2020, the channel also faced a new challenge, which was the Covid-19 pandemic.
Our method for this mission
- Redefinition of the new business and development strategies
- Crisis management in the context of the Covid 19 pandemic in 2020
- General management during more than 2 years
Our success
Under our management between 2020 and 2022, LN24 became an undisputed leader in the media market with a reputation of relevant and trust-worthy source of information. During this period, the channel tripled its audience and quadrupled its revenues. This success was recognized by their peers through the attribution of the gold AMMA Award for “Media brand of the year” in 2021. This prestigious title rewards the media brand that has best managed its development, popularity and marketing actions during the year. On top of this, we prepared the organization for its sale to IPM, which was completed at the end of 2021.